Station Profile

Format & Call Letters

Classic Rock - KHAQ FM

Format Description

The Hawk 98.5 is not an era of music – it's a state of mind. 

The Hawk 98.5 is North Platte's Classic Rock Experience.playing great music of the 1960s, 1970s, 1980s.

The Hawk 98.5, Western Nebraska’s most listened to station and targets males ages 25-54 and is enjoyed by females alike.

The Hawk 98.5 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Classic Artists: The Hawk 98.5 plays artists such as Led Zeppelin, Pink Floyd, Def Leppard, Boston, Queen, Tom Petty, Aerosmith, Van Halen, Foreigner, Pearl Jam, Nirvana, AC/DC, Guns n' Roses, U2, Heart, Cars, Steve Miller, Styx, Bon Jovi, David Bowie, Journey, ZZ Top, Police, Rolling Stones, Cheap Trick, Lynyrd Skynyrd, R.E.M, and much more.

The Hawk 98.5's Classic Rock music format is very popular at work for listeners. The Hawk 98.5 is also the most listened to by the Rail Road workforce.

The Hawk 98.5 allows advertisers to reach a large consumer group that can’t be reached with any other station.

The Hawk 98.5's Classic Rock music format continues to be one of the most top rated formats in America for advertisers.

The Hawk 98.5 is designed to reach active consumers in their prime spending years.

The Hawk 98.5 featuring the “Bob & Tom” show to start your day. 

The Hawk 98.5 with its100,000 watts signal, covers a massive area from Thedford to McCook and Ogallala to Cozad.

The Hawk 98.5 highly successful events include the “Hawkin Harley Party”, Red Solo Putt, and is home to our Platte River Cruise night.

The Hawk 98.5 is also proud to feature Husker Volleyball and Husker sports news.

The Hawk 98.5's Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

The Hawk 98.5 has a wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Ages: 18-44   35%
Ages: 25-54   75%
Ages: 35-54   65%
Ages: 35-64   85%

Gender: Approximately 68% of The Hawk 98.5 listeners are male while 32% are female.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America has an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America has an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Occupation: The Hawk 98.5 listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators or Clerical staff.

Education: The Hawk 98.5 listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Investments: The Hawk 98.5 listeners have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: The Hawk 98.5 attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, and hiking..These listeners dine out frequently, attend local and regional sporting events and concerts.

The Hawk 98.5 listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with The Hawk 98.5.

Home: The Hawk 98.5 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The Hawk 98.5 targets listeners with purchasing power in Western Nebraska. 

The Hawk 98.5 Listeners

The Hawk 98.5 is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Market your business to active shoppers every week on The Hawk 98.5!

We Are North Platte

The Hawk 98.5 has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At The Hawk 98.5, we love taking part in community events and getting behind local causes that affect our listeners.

The Hawk 98.5 is extremely proud of its commitment to actively support hundreds of worthwhile causes.

Start Your Day With Bob & Tom Morning Show on The Hawk 98.5

Welcome to the BOB & TOM show exclusively on The Hawk 98.5.

The BOB & TOM show is a hilarious blend of comedy, talk, news, and sports heard across the nation from 6 to 10 AM on The Hawk 98.5.

Each Morning the crew chat about today's topics, take phone calls, and interview comedians and other guests, all of which can be heard nationwide. The guys also receive phone calls from a number of frequent friends of the show including Donnie Baker, Kenny Tarmac, Larry King, Floyd Tucker, Ernie Furglar and Jumbo the Elephant.

More than just a comedy show, Bob & Tom also feature live performances from musicians from all genres of music.

The Bob & Tom Show is heard on over 140 radio stations from coast to coast and the American Forces Network worldwide.

Wake up to Bob & Tom weekday mornings 6 AM to 10 AM on The Hawk 98.5

The Hawk 98.5 Coverage Map
100,000 WATTS